The internet is awash with blogs as well as the promotion of blogs as a must-have for any website hoping to find readers or customers. But, is it actually right for your business? Blog (short for Web log), is a website or web page that contains frequently updated entries arranged in reverse chronological order. Blogs started out as an easy way to essentially share your journal, cool experiences, or expertise, and have become what some consider a business necessity.
There are plenty of good reasons to have a blog. It can be a great way to communicate with your existing customers, attract new customers, and increase your SEO rankings as search engines favor sites with regularly updated content. However, a blog is not a must have for every business. So how do you know if a blog is a good investment, or a valuable resource-drainer?
Keep It Interesting
In terms of increasing traffic to your site, blogging is only effective *if* it’s done right, which means updating regularly with interesting and relevant, well-written content. If this isn’t something you are able to or desire to commit to, you can still have a quality website with important, timely updates without getting blogged down.
Write Quality Content
Writing quality copy can be difficult even for experienced writers. Many companies elect to outsource content writing; they understand that mediocre writing can be worse than none at all.
Analyze Your Effectiveness
It’s important to understand how to analyze the effectiveness of your blog – otherwise it’s impossible to know if your blog is actually accomplishing your marketing goals or simply using up valuable resources that might be invested more effectively in other areas.
All of this can be overwhelming, but there are many other ways to improve your web presence that are more user-friendly and less resource intensive. Consider the numerous strategies, like improving your site’s overall appearance, essential SEO best practices, regular updates, and professional copy that can help you meet your goals without all the headache of blog maintenance. Take our survey for a personalized analysis of what’s best for your business!
Got a burning blog question or still not sure if blogging is right for your business?
Pssst: Already have a blog? Learn how to blog more effectively>>